News

Most new traders focus on strategies, indicators, and market trends, but before any of that matters, there is a bigger decision to make.

The type of trading account you choose can shape your entire experience, influencing your costs, risks, and flexibility. Some accounts give you room to experiment with small amounts, while others are built for precision and high-volume trading.

Picking the right one is the foundation of what you trade. In this guide, GMZ Global experts break down the factors you should keep in mind while selecting a trading account.

Key Factors to Consider When Choosing an Account

Starting Small or Going Big?

One of the biggest factors in choosing a trading account is how much money you plan to invest. Some traders prefer to start small, while others go all in.

Smaller accounts, like micro or cent accounts, are wonderful for beginners because they allow you to trade with low capital. You get to gain experience without risking too much. These accounts normally come with relatively higher spreads, but they give you comfort in stepping into the market without incurring huge losses.

Larger accounts, on the other hand, offer better trading conditions to participants with large capital. Traders with bigger deposits enjoy the accessibility of lower spreads, better execution speeds, and usually, some additional premium trading tools. Higher-tier account holders are often privy to what other brokers offer as added value perks like dedicated personal account managers, extensive market insights, or exclusive webinars.

Understanding Trading Costs

No matter the account type, trading is not free. Brokers charge fees in different ways, and it is important to know what you are paying for.

Spreads are the difference between the buying and selling price of a listed asset. Smaller accounts usually have wider spreads, while larger accounts often get lower spreads, sometimes as low as 0 pips. Commissions are another thing to check. Some brokers offer zero-commission trading but widen the spread instead. Others charge a fee per trade but offer tighter spreads.

Then there is the swap fee, which is a small charge some brokers imply for holding trades overnight. It might not seem like much, but over time, it can eat into your profits.

If you plan to open a trading account, make sure you understand how these costs work.

What Assets Can You Trade?

Not all accounts give you access to the same assets. Some brokers limit their micro account holders to just forex trading, while premium account holders can trade stocks, ETFs, and commodities as well. If you plan to trade more than just currencies, make sure your account supports it.

Access to Support and Educational Resources

Quality trading support and learning materials can make a huge difference, especially for newcomers. Some brokers provide personal account managers for higher-tier accounts to offer tailored guidance and market insights.

Additionally, access to educational resources, such as webinars, courses, and market analysis, can help traders refine their skills. If you are new to trading, choosing a broker with strong educational support can propel your learning curve.

At GMZ Global, a leading broker, traders can choose from four different account types, from the Standard (basic) account for beginners to the Black account, which is tailored for advanced traders and high-net-worth individuals. Each account comes with its own set of benefits, so traders at every level can have the tools they need.

Small vs. Large Trading Accounts – Key Differences

Small capital trading accounts typically allow traders to:

Start with minimal risk.
Learn trading in a real market environment
Develop risk management skills without significant financial exposure

However, small accounts come with limitations, such as higher trading costs per unit and fewer account perks.

Larger accounts may provide advantages such as:

Lower spreads and commissions
Access to exclusive trading tools and insights.

Traders with large accounts also tend to take a more strategic approach, risking a smaller percentage of their capital per trade.

Choosing What Works for You

At the end of the day, the best trading account is the one that suits your needs. If you are just starting out, a smaller, beginner-friendly account is a great way to learn without putting too much at risk. If you have experience and want better conditions, an advanced account can give you more advantages.

Understanding what each account offers and matching it to your trading goals can make all the difference in your success.

Read more:
How to Pick the Right Trading Account – A Guide by GMZ Global Experts

Planning a corporate event can be challenging, but with the right ideas, you can create an unforgettable experience for your team.

Whether you want to boost morale, enhance teamwork, or simply provide a break from the usual office routine, there are many creative options. From adventure activities to luxury retreats, here are 15 inspiring ideas for your corporate event.

1. Outdoor Adventure

The best alternative is to take them all out for outdoor adventure that can enforce team bonding and resilience. The activities one would do there, such as hiking or zip-lining or white-water rafting, sets new challenges for employees to go out of their comfort zones and have a collaboration in dynamic environments. This will reinforce teamwork and the feeling of accomplishment among the employees.

2. Wellness Retreat

Wellness in the workplace is very important, and a wellness retreat is the perfect way to do this. Activities such as yoga, meditation, spa treatments, and mindfulness workshops can help employees unwind and recharge. Including wellness in your corporate retreats ensures a healthier, happier, and more productive workforce.

3. Charity-Based

Alternatively, it is possible to host a virtual reality-fused corporate event to entertain and engage employees while giving back to society. Examples include hosting corporate events such as volunteering in the local shelters, charity runs, or environmental clean-ups while instilling a sense of purpose and teamwork.

4. Virtual Reality

The latest technology can make the corporate event very unique. One of the possible uses of virtual reality is an experience such as a VR escape room, interactive training program, or immersive storytelling experience. All these are going to be so engaging and innovative in promoting teamwork and problem-solving among employees.

5. Culinary Corporate Event

Food unites people, and a culinary corporate event is one of the best options. Host a cooking class, wine tasting, or gourmet food tour that brings employees together through shared experiences. This engaging event is entertaining and educational at the same time.

6. Sports Tournament

Organizing an amicable friendly sports competition is a great way of motivating workers to work in teams while being active. For example, soccer, basketball, or even e-sports tournaments can be held where employees enjoy collaboration with their colleagues during these active breaks.

7. Cultural Experience

Dip your team in culture through activities such as visiting museums, art classes, or live theater performances. Cultural experiences broaden perspectives, inspire creativity, and foster a greater appreciation for diversity within the workplace.

8. Innovation Workshop

Encourage creativity and problem-solving through an innovation workshop. Invite industry experts to discuss emerging trends, host brainstorming sessions, or conduct design thinking exercises. These events can lead to fresh ideas and strategies that benefit the company.

9. Team-Building Challenge

Interactive challenges that deal with team building are the ideal means to foster communication and teamwork. An escape room, a scavenger hunt, or even an obstacle course are exciting means by which staff members can cooperate on solving a mechanism.

10. Homanie and its Luxury seminars in France or Spain

Homanie Luxury Seminar in France or Spain Homanie offers experience that cannot be paralleled elsewhere when it comes to holding seminars in France or Spain. High end villas to host corporate events that will make a perfect setup, productive, and inspiring. Whichever leadership retreat, an executive meeting, or just strategy sessions, the property at Homanie can pride itself in it all: in elegance, privacy, and world-class services. Facilities outside and inside accommodate vast areas and spacious areas perfectly fitting for the purpose. It also encompasses the best fine dining cuisines prepared by your personal chefs amidst serene surroundings that will help unwind. Take your corporate event to the next level with a bespoke experience that balances business and relaxation perfectly, guaranteeing an unforgettable and effective retreat.

11. Social Networking

A networking-intensive corporate event can help employees network and build a stronger professional life. Holding a formal networking dinner, industry panel discussion, or even a casual cocktail hour can provide valuable connections within the organization and outside of it.

12. Educational Seminar

Long-term success would be achieved through providing employees with opportunities for learning and development. An educational seminar with expert speakers, industry leaders, or even skill-building workshops can enhance employees’ knowledge and professional growth.

13. Sustainability and Green Initiatives

An environmentally-conscious corporate event can show how your company values sustainability. Employees can be brought in line with the company’s environmental values while fostering teamwork with activities such as tree-planting drives, sustainability workshops, or eco-friendly retreats.

14. Creative Arts

The workplace, of course, is best triggered to innovate creative expression through such activities as painting class, a pottery workshop, or group music sessions. All these are a lot of fun, therapeutic experiences, and even a team building experience.

15. Interactive Tech

Bring the corporate event to life with the participation of technology trends through an interactive tech showcase. This may include hands-on experiences in AI, robotics, or virtual collaboration tools for the employees. Then, there are the experiences of AR and VR, where participants will get to work or solve creative problem-solving exercises within simulated environments. This can bring out teamwork and innovation in its best light through integration with gamification through competitions or hackathons. This approach, besides increasing the employee engagement level, also ensures their industry developments.

Conclusion

The above general outline related to a corporate event can easily raise the dynamics of the team, employee engagement, and eventually, a whole transformation in the workforce. Once you have selected the right idea according to the company goals and culture, then it will turn out to be a fun-filled yet productive event, whether you are taking adventure or luxury days on Homanie or conducting interactive workshops which will ensure a good corporate event is always the one that has turned out successful by all means.

Read more:
15 ideas for your corporate event

With the rapid development of blockchain technology and the growing popularity of the cryptocurrency market, cloud mining, an innovative investment method, is gradually becoming the focus of global investors.

As a leading Bitcoin cloud mining service provider, ION Mining is committed to providing global users with safe, efficient and transparent cloud mining solutions and bringing investors considerable passive income potential.

Cloud Mining: A way to earn cryptocurrency without technical barriers

Traditional Bitcoin mining usually requires investors to purchase expensive hardware equipment, consume a lot of electricity and have a certain technical background. ION Mining helps users simplify this complex process through the cloud mining model. Users only need to choose the right mining contract to participate in Bitcoin mining by remotely leasing computing power without worrying about equipment maintenance, electricity costs and technical difficulties.

Start making money now

ION Mining member account registration and money-making process

Register an account

– Open the ION Mining official website and click the “Register” button. Register and get $15 immediately

– Enter your email address and set a password.

– After successful registration, log in to your account and you will be able to enter the user backend of ION Mining.

Select a cloud mining package

– After logging in, go to the “Cloud Mining” page and browse the various mining packages provided by the platform.

– Choose a suitable package based on your budget and target income.

ION Mining Contract Plan:

Contract Price
Contract Duration
Daily Interest Rate
Total income (principal + profit)

$15
1   day
5%
$15+$0.75

$100
2   day
  3.5%
$100+$7+$20referral rewards

$300
5   day
  1.83%
    $300+$27.3

$1000
15   day
2.16%
    $1000+$356.4

$5000
10  day
2.31%
    $5000+$1155

$11000
30  day
2.46%
    $10000+$8118

Top up your account

– Select a payment method (such as Bitcoin, Ethereum or USDT) on the “Top up” page.

– Copy the top-up address and transfer the funds to your ION Mining account.

– After the top-up is completed, wait for the blockchain network to confirm, and the funds will soon appear in your account balance.

Purchase a mining contract

– After the account balance is credited, return to the “Cloud Mining” page and select the mining package you selected previously.

– Click the “Buy” button to confirm the payment amount and submit the order.

– The system will automatically allocate computing power for you and start the mining process.

Real-time monitoring of mining income

– On the “Income” page of the user backend, you can view the daily mining income in real time.

– The platform will deposit the mined Bitcoins into your account balance regularly.

Invite friends to earn 7% extra rewards

– Get your exclusive referral link or QR code on the “Invite Rewards” page.

– Share it with friends or social networks to invite them to register and purchase mining packages.

– You can get 7% extra rewards for each new user you successfully invite.

Long-term income planning

– Gradually expand your computing power scale and achieve higher passive income by continuously reinvesting and inviting friends.

– According to the income calculator provided by the platform, plan future goals, such as achieving a cumulative income of 100,000 US dollars.

Through the above steps, you can use ION Mining to achieve stable cloud mining income and gradually move towards your passive income goal!

FCA supervision ION Mining is a cryptocurrency mining business supervised by the UK Financial Conduct Authority (FCA). This mining method is designed to ensure the legality and transparency of operations while protecting the rights and interests of investors. ION Mining provides users with efficient and safe mining services through advanced technology and compliant operation mode

ION Mining platform provides users with stable and efficient computing power support with strong technical support and global data center layout. Whether you are a novice who has just come into contact with cryptocurrency or an experienced investor, you can easily start your cloud mining journey through this platform.

Passive income: The goal of $100,000 is no longer far away

The cloud mining service provided by ION Mining not only lowers the participation threshold, but also brings rich profit potential to users. Many users have achieved tens of thousands of dollars or even higher passive income goals through reasonable planning of mining contracts and long-term investment strategies. For investors who want to achieve tens of thousands of dollars in passive income, ION Mining is undoubtedly a choice worthy of attention.

ION Mining also provides flexible contract options to meet the needs of users with different budgets and risk preferences. From short-term trial to long-term stable investment, users can choose the most suitable solution according to their own situation.

Security and transparency: the core of investor trust

In the cryptocurrency industry, security and transparency are the most concerned issues for users. ION Mining uses advanced encryption technology and strict risk control measures to ensure the security of user assets and data. At the same time, the platform updates mining income data in real time and provides detailed computing power and income reports, so that users can see their investment situation at a glance.

Seize the opportunity and share the blockchain dividends

As the global acceptance of cryptocurrencies increases, Bitcoin, as a digital gold, continues to grow in value potential. By joining the ION Mining cloud mining program, investors not only have the opportunity to obtain stable passive income, but also participate in the wave of blockchain technology development and share the dividends brought by this industry.

In the future, ION Mining will continue to optimize platform services to provide users with a more convenient and efficient cloud mining experience. If you are looking for a new path to wealth freedom, you must pay attention to ION Mining and explore your $100,000 passive income opportunity through Bitcoin cloud mining.

About ION Mining

ION Mining is an innovative company focusing on Bitcoin cloud mining services, committed to providing global users with safe, transparent and efficient blockchain solutions. The company has an experienced technical team and a global data center network to provide users with stable and reliable computing power support.

Note: To participate in ION Mining, please join the official website ionmining.com or download the mobile APP. Users can search for “ionmining” in the Google Play Store to download it.

Company Name: ION Mining Investment Company

Company email: info@ionmining.com

Company official website: https://ionmining.com/

Read more:
Explore new opportunities for $100,000 in passive income through ION Mining Bitcoin Cloud Mining

A majority of high-net-worth individuals (HNWIs) who backed Labour in the last election now regret their decision, as confidence in the UK economy nosedives, according to a new survey.

The poll, conducted by wealth manager Saltus, found that two-thirds of affluent voters who supported Sir Keir Starmer’s party in July now wish they had not. Key policies denting confidence include changes to inheritance tax, the introduction of 20% VAT on private school fees, and an increase in employers’ National Insurance contributions, which has raised staffing costs for business owners.

The survey of 2,000 individuals with at least £250,000 in investable assets found that confidence in the UK economy among this group has fallen sharply from 84% in August – a month after Labour’s victory – to just 48% today, marking a record low.

Mike Stimpson, a partner at Saltus, described the shift as a “missed opportunity” for Labour. He said: “Confidence is a critical component in growth, and the fact that this vitally important group – the wealth creators, employers, and investors in the businesses of tomorrow – feel that the UK economy is not on the right track is a cause for concern.”

Labour worked hard to court wealthy donors during the election campaign, pledging not to raise key taxes while positioning itself as “the party of wealth creation.” This strategy paid off, attracting significant financial support, including a £4.5m donation from Gary Lubner, former chief executive of Autoglass’s parent company.

More than a third of the UK’s HNWIs ultimately voted Labour, but analysts now describe this as a “protest vote” against the Conservatives, whose reputation among the wealthy was severely damaged by Liz Truss’s mini-Budget.

Since taking office, Chancellor Rachel Reeves has introduced tax increases that have further shaken confidence among wealthy individuals. The October Budget raised taxes by a record amount, with fears that more hikes are on the way. Over 80% of those surveyed expect the government to raise capital gains tax, income tax, and inheritance tax within the next year.

As a result, one in ten HNWIs is considering leaving the UK permanently. According to the Adam Smith Institute, Britain lost 10,800 millionaires to overseas relocation in 2024 – more than double the number in 2023.

Among the high-profile departures is Charlie Mullins, founder of Pimlico Plumbers, who moved to Spain “as soon as Labour won the election.” The exodus of wealth has already forced a policy shift, with the government backtracking on proposed tightening of the non-dom tax regime. Reeves recently announced measures to make it easier for non-doms to bring money into the UK, acknowledging the need to retain wealth and investment.

Speaking at the World Economic Forum in Davos, Reeves said: “We’re always interested in hearing ideas for making our tax regime more attractive to talented entrepreneurs and business leaders from around the world to help create jobs and wealth in the UK.”

The departure of wealthy individuals could have significant economic consequences. The top 1% of earners contribute nearly 30% of all income tax, meaning a continued outflow of HNWIs would put additional strain on public finances.

However, not all affluent Labour supporters are disillusioned. Green energy tycoon Dale Vince, who donated £5m to the party, remains a staunch backer. In October, he dismissed those threatening to leave the country over tax rises, saying they should “f— off.”

A Treasury spokesperson defended the government’s approach, stating: “At the Budget, we made the difficult decisions needed on tax to fix the foundations and increase investment in public services and the economy, to rebuild Britain and unlock long-term growth.”

Read more:
Ultra-wealthy regret voting Labour as confidence in economy plummets

Plans to demolish the Beehive Centre in Cambridge and replace it with offices, labs, and community spaces have been recommended for refusal by Cambridge City Council.

The council’s planning officer cited concerns that the proposed redevelopment near Coldham’s Lane would significantly reduce daylight and sunlight for neighbouring residents, potentially impacting their quality of life.

Railpen, the pension fund manager that owns the site, had envisioned the project as a “workplace and innovation cluster” that would create a new hub for the local community. It estimated that the redevelopment would generate 3,000 jobs, including entry-level positions and training opportunities.

A Railpen spokesperson emphasised that the refusal was based on a “single technical matter,” adding: “The council’s planning officer has acknowledged the significant economic, social, and environmental benefits of the project.”

The Beehive Centre is currently home to 17 retail units, including a large Asda supermarket, Everlast gym, B&M Home Store, and TK Maxx. The surrounding Abbey Ward is one of Cambridge’s most deprived areas, and many residents rely on the shopping centre for everyday essentials.

Under Railpen’s plans, existing shops, cafes, and leisure facilities would be replaced by workspaces and a local centre with new retail and dining options. The company has suggested relocating some “valued retailers,” including Asda, to the nearby Cambridge Retail Park, which it also owns.

However, local residents have raised concerns about the impact on accessibility. Denise, an Abbey Ward resident, said: “It will impact the people who don’t have cars and can walk to the supermarkets here. People would have to take the car out to turn around and go further afield.”

Other locals expressed mixed views. Richard Darler, who lives nearby, said: “For residents, it’s probably better as it’s going to be quieter at the weekends,” but questioned the need for more office and lab space. “We’ve got enough here in Cambridge – if not, we should build on the outskirts,” he added.

Green Party councillor Elliot Tong, who represents Abbey Ward, acknowledged that the Beehive Centre needed improvement but raised concerns about the development’s impact on the community. “Abbey needs this sort of investment, and I’m really excited about money being put into it,” he said. “The question is – are the community being taken into account?”

Cambridge City Council’s planning committee is set to make a final decision on the proposal on Wednesday.

Read more:
Plans to redevelop Cambridge shopping centre face rejection over daylight concerns

A Unique Opportunity to Identify Hidden Vulnerabilities and Benchmark Defences This February

In response to the growing wave of cyberattacks targeting businesses across industries, FoxTech is launching a £150,000 initiative to offer free cybersecurity services to mid-sized businesses this February. The initiative allows organisations to allocate the funds across a range of critical cybersecurity needs, including internal and external penetration tests, application penetration tests, cloud security reviews, and more.

Anthony Green, CTO of cybersecurity consultants FoxTech, works to prevent cyber-attacks, and helps companies who have experienced a security breach:

“With cyber threats becoming more sophisticated and persistent, it’s important to continuously review and strengthen cybersecurity defences.  By offering this initiative, we aim to provide businesses with a fresh perspective, helping them identify and address vulnerabilities before they can be exploited. The flexibility to target specific areas – whether it’s cloud security, applications, or infrastructure – ensures the support is as impactful as possible.”

Participants in the initiative will receive:

Tailored Cybersecurity Support: Businesses can allocate the complimentary funds to areas most relevant to their operations, whether internal/external penetration testing, application testing, or cloud security reviews.
Expert Guidance: FoxTech’s experienced cybersecurity team specialises in uncovering vulnerabilities others may miss.
Actionable Insights: Comprehensive reports in plain English, offering practical solutions for real-world risks—not just technical findings.
No Cost, No Commitment: A truly free initiative, with no hidden fees or obligations attached.

Cyberattacks are one of the most significant risks faced by businesses of all sizes and sectors. Industries such as financial services, healthcare, and legal are under constant pressure to protect sensitive data and meet regulatory standards.

According to recent studies, mid-sized organisations are particularly vulnerable, often being targeted due to limited resources or reliance on outdated defences.

“In today’s world, no business can afford to leave its cybersecurity to chance,” added Green. “Even if you’re confident in your current setup, a fresh set of eyes can uncover what others miss. Whether it’s securing your cloud, testing applications, or reviewing defences, this initiative offers peace of mind and a chance to stay one step ahead of cybercriminals.”

The £150,000 allocation will be offered on a first-come, first-served basis. Businesses across all sectors are encouraged to secure their complimentary cybersecurity service before the allocation is reached or by the 29th February deadline.  Details on how can be found here www.foxtrot-technologies.com/free-pentesting

Read more:
FoxTech Launches £150,000 Initiative to Strengthen Cybersecurity Across Industries

These days, the most successful businesses are not only capable of acquiring new customers but also retaining their existing customers so they don’t spend their money elsewhere.

Business owners and operators use a range of effective digital marketing and customer retention strategies, such as promotional offers, deals, loyalty rewards, bonuses, omnichannel marketing, and gamification, to name a few.

With that said, let’s now dive straight in and take a closer look at several of these proven digital marketing techniques that actually work in 2025. They help encourage repeat business, which boosts revenue and helps them stay one step ahead of their rivals.

Which key omnichannel marketing customer retention strategies actually work to retain existing customers?

One way businesses retain existing customers is to build a community or at least foster a sense of community to strengthen the relationship between the customer and the brand and improve relationships.

A powerful strategy for encouraging repeat business is to create rewards for loyal customers and pay them back for their loyalty and for completing onsite challenges and leaderboards either on the main website or via their social media channels.

Some customer retention strategies will be far more effective than others, depending on the type of business, and the ones that have proven a more powerful customer retention tool than others are the following:

Loyalty rewards programs
Personalised experiences and tailored offers
Building a customer community
Leverage social media platforms
Offer a range of unique/exclusive products and services
Provide top-notch, 24-hour support, and have friendly and professionally trained agents who always demonstrate excellent customer service standards
Communicate with customers, provide feedback mechanisms for them, gather their feedback and use it to improve your services
Send personalised emails and release/publish frequent newsletters with the latest promotional offers
Run frequent promotions and prize-packed offers
Diversify your product/service offerings
Devise a well-thought-out customer retention plan
Consider partnering with relevant social media influencers
Maximise SEO (search engine optimisation) strategies
Have fair policies and easy-to-read/understand terms and conditions – never trick your customers with misleading Ts and Cs

What can business owners learn from the iGaming sector?

Customer retention strategies can also be learned from the iGaming sector, which is part of the digital entertainment industry.

Today’s most trusted iGaming operators, for example, typically offer a range of lucrative promotional offers, which keep players coming back for more and stops them from playing elsewhere. For example, the no deposit bonus is one of the most prized offers that players love.

Operators also tend to award frequent cashback bonuses, matching deposit bonuses, free sports bets, free spins for selected online slot machines, and many other loyalty rewards.

Examples include 2X, 3X, 4X, and 5X points days (where you can get extra loyalty points just for playing your favourite games), paid online slot machine tournaments, leaderboard challenges, other network-wide promotions, such as Pragmatic Play’s iconic Drops & Wins promo, and various other gamification strategies.

What is gamification, and why is it important in customer retention?

Gamification is a marketing strategy used by operators in many industries as a way of encouraging their customers to engage with their products and services more. Operators use a range of fun, free, engaging, and immersive ‘gaming’ activities to reward loyal registered members and boost revenue.

Gamification makes their websites far more enjoyable to visit, and it includes a range of prizes and offers designed to reward people for their active participation and loyalty. The aim is to retain as many customers as possible and stop them from going elsewhere to spend money on the same products and services.

To enhance the customer/user/player experience, operators also use various other gamification tools and strategies such as daily, weekly, and monthly prize draw raffles (either onsite or via their social media channels), and they encourage players to complete challenges to receive a range of free rewards – no strings attached.

The more challenges they complete, the more they will be rewarded. Additionally, many business owners operating in the same industry mentioned above also run what is referred to as the daily log-in bonus.

All people have to do is log in to their account and take part in a fun game to potentially win a guaranteed prize, which could be free spins for their favourite titles, free scratchies (online scratchcards), prize draw tick entries, or even a small cash drop (worth anywhere from $/€/£0.10 to $/€/£20.00).

The size of the cash prize and the amount of free spins or free scratchies a player can receive often depends on how much money they typically spend on the website and how often they log in to play. The more loyal a player is, the more loyalty rewards they will receive.

Final thoughts

One of the other fun and immersive customer retention marketing strategies these same trusted operators use today is live-streamed events, such as live quizzes. When people play their favourite titles during a specific time of the day, they can win a range of prizes and interact with the TV hosts and other active players in real time using the live chat messaging feature.

Companies these days have also been known to place ads within today’s most famous titles, provide free demos and early access to upcoming releases, and essentially try to offer far more immersive and tailored experiences than their competitors.

Other key digital marketing strategies include interstitial ads, user-generated content (UGC), block banners, referrals, user acquisition campaigns, and playable advert videos, to name a few, all in the name of customer acquisition and retention.

People would rather revisit a website that always rewards them with freebies than one that doesn’t offer anything for their loyalty, which is why you see so many customer retention strategies being used by operators today.

Read more:
From Deals to Omnichannel Marketing: Customer Retention Strategies that Actually Work in 2025

Winning a contract through an RFP can be a game-changer for any business. It represents an opportunity to secure new business and grow your company’s reputation.

However, the competition is fierce, and the RFP response process is intricate, demanding not just a thorough understanding of the client’s needs but also the ability to showcase your company’s strengths compellingly. In this article, we’ll navigate the essentials of creating a successful RFP response that stands out to reviewers.

Strategies for Analyzing an RFP to Identify Key Compliance and Selection Criteria

Before penning a response, a strategic analysis of the RFP can dramatically improve your chances of success. First, break down the selection criteria to align your proposal with the issuer’s priorities. Compliance criteria are the non-negotiables, the must-haves that you need to meet for your proposal to be considered. Thoroughly cross-check your response against these baseline requirements.

Beyond compliance, selection criteria often revolve around quality, cost, and experience. Tailor your response to illuminate how your services meet these criteria, citing evidence of past success and capabilities. However, resist the temptation to oversell. Authenticity and substantive promises are more credible than hyperbolic claims.

It’s also advisable to develop a nuanced understanding of the RFP issuer’s company culture and values. Integrating this understanding into your proposal can show an alignment of values and ethos, adding a layer of appeal to your submission. Highlight how your company culture complements the client’s, creating a compelling case for partnership.

Effective Techniques for Highlighting Your Company’s Strengths in a Response

Articulating your company’s strengths in a proposal requires more than listing capabilities; it calls for a strategic emphasis on how these strengths directly translate into benefits for the client. Begin by connecting your company’s unique selling proposition (USP) to the specific needs or pain points highlighted in the RFP. Detailing how you can address these concerns through your strengths will add tangible value to your proposal.

Furthermore, substantiate your claims with data, case studies, and customer testimonials. These pieces of evidence corroborate your assertions and demonstrate a proven track record. Ensure that the examples you provide are relevant and that they resonate with the outlined requirements of the RFP.

Consider the format and presentation of your response as well. A well-designed document that is easy to navigate enhances readability, and strategically placed visuals can underscore key points. Paying careful attention to the aesthetics of your proposal supports the professionalism that you want to convey.

The Role of Persuasive Writing and Data in Crafting a Competitive RFP Reply

Persuasive writing is at the heart of a successful RFP response. The goal is to convince the issuer that your company is the most suitable choice. To achieve this, combine a persuasive tone with concrete data that reinforces your argument. Crafting a narrative that is compelling and supported by facts can significantly increase your proposal’s impact.

Key to persuasive writing is the ability to convey complex ideas simply and clearly. Avoid industry jargon that might confuse the reader, and instead, use plain language that articulates your points succinctly. The clarity of your response can highlight your company’s expertise and professionalism.

Data speaks volumes when it comes to supporting claims about your company’s capabilities. Quantifiable achievements allow evaluators to grasp the real-world impact of your services. Use metrics, growth figures, client retention rates, or any other measurable success indicators to provide objective proof of your company’s effectiveness.

Streamlining the RFP Response Process With Collaborative Tools and Project Management Practices

Tackling an RFP is seldom a one-person job; it typically involves a cross-functional team. Deploying collaborative tools helps to coordinate efforts, consolidate information, and streamline communication. For example, shared document platforms allow team members to contribute simultaneously and track changes effectively throughout the RFP response process.

Applying solid project management practices is also critical to ensure that your response is timely and cohesive. Establish a project lead, create an RFP response timeline, and set internal deadlines for each section of the proposal. Frequent check-ins can help maintain momentum and alignment, ensuring that the proposals adhere to the strategic direction set out initially.

Overall, the delicate art of drafting a winning RFP reply lies in meticulously dissecting the RFP, developing a persuasive narrative that aligns with client goals, and leveraging collaborative tools for efficiency. By systematically building a proposal that resonates on multiple levels, from compliance to emotional connection, your company can significantly improve its odds of clinching the deal and expanding its horizons.

Read more:
A Comprehensive Guide to Crafting a Winning Request for Proposal (RFP) Response

Inflation in the United States rose unexpectedly to 3% in January, fuelling speculation that the Federal Reserve may keep interest rates higher for longer.

Data from the Bureau of Labour Statistics showed inflation increasing from 2.9% the previous month, defying analysts’ expectations that it would remain unchanged. On a monthly basis, prices rose by 0.5%, up from 0.4% in December. Core inflation, which the Fed closely monitors, also jumped to 0.4% in January from 0.2% in December, with annual core inflation rising to 3.3% from 3.2%.

The figures cast fresh doubt on whether the Fed will cut interest rates in 2024. Fed chair Jerome Powell told the Senate banking committee that there was “no need to rush” into lowering borrowing costs, reinforcing growing scepticism among economists.

The central bank left its key interest rate on hold at 4.25% to 4.5% in January, having cut it by a percentage point last year. President Donald Trump has repeatedly called for rate reductions, arguing that lower borrowing costs would complement his latest wave of tariffs on imports. However, Powell has resisted political pressure, with analysts suggesting that inflationary risks, exacerbated by Trump’s trade policies, could keep rates elevated.

Financial markets reacted with volatility. The S&P 500 fell 0.3% to 6,051.97, while the Dow Jones Industrial Average slipped 0.5% to 44,368.56. The Nasdaq, which had been down nearly 1%, recovered to close marginally higher at 19,649.95. The US dollar strengthened on the news, with the dollar index rising 0.32%, while the pound fell 0.34% against the greenback to $1.240.

Bond markets also saw a reaction, with the yield on the benchmark 10-year US Treasury note climbing 11 basis points to 4.651%. UK gilts followed suit, with the yield on 10-year government bonds increasing by 6 basis points to 4.567%.

Economists believe the Fed could now hold interest rates steady for the rest of the year. Paul Ashworth, chief North America economist at Capital Economics, said: “With tariffs likely to keep core inflation at or above 3% in 2024, the Fed will stand pat for at least the next 12 months.” Fund manager Janus Henderson echoed this sentiment, stating: “The bottom line is clear: the Fed should not be cutting.”

Since returning to office, Trump has introduced a 10% tariff on Chinese imports, announced but then postponed a 25% levy on Canadian and Mexican goods, and confirmed that a 25% tariff on imported steel and aluminium will take effect in March. Economists warn that these protectionist policies could keep inflation high, constrain economic growth, and delay interest rate cuts—despite Trump’s campaign pledge to reduce the cost of living.

Meanwhile, inflation in the UK is expected to peak at 3.7% this summer, up from its current 2.5%, according to the Bank of England. The eurozone’s inflation rate has also edged up to 2.5%. However, both the Bank of England and the European Central Bank are still expected to pursue gradual rate cuts this year.

Read more:
US inflation climbs to 3%, raising doubts over Federal Reserve rate cuts

Close Brothers has announced it will allocate up to £165 million in its first-half accounts to cover potential legal and compensation costs linked to the growing car finance commission scandal.

The FTSE 250 lender disclosed the provision in an unscheduled update, warning that the final costs could be “materially higher or lower” depending on the outcome of legal appeals and a review by the Financial Conduct Authority (FCA).

The scandal centres on hidden commissions in motor finance deals, with industry-wide implications. Lloyds Banking Group, which offers car loans through its Black Horse brand, has already set aside £450 million for potential compensation, while Santander UK has made a £295 million provision. Analysts estimate Lloyds’ total exposure could reach £1.3 billion when it updates investors next week.

Close Brothers’ share price fell 6.4% to 341¾p following the announcement, while Lloyds’ shares rose 1.75% to nearly 64p as analysts suggested the provision could provide some reassurance to other lenders.

The controversy stems from an October Court of Appeal ruling that found it unlawful for car dealers to receive commission from lenders without a customer’s informed consent. This decision opened the door to a wave of compensation claims from consumers who may have been mis-sold car finance agreements.

However, the industry received a potential reprieve after the Treasury applied to give evidence to the Supreme Court, which will review the ruling in April. Close Brothers, which is contesting the ruling, has been shoring up its financial position in anticipation of a possible compensation bill, including selling its wealth management arm for £200 million last September.

Despite the provision, Close Brothers stated that it remains above regulatory capital requirements and is “well placed to absorb the impact.” The bank is also evaluating further measures to optimise risk-weighted assets and reduce exposure.

Analysts had previously estimated a motor finance provision of £155 million this year, followed by £188 million in 2025 and £145 million in 2027. Some, such as Shore Capital, have issued higher forecasts, with a top-end projection of £450 million in total provisions.

In its latest trading update for the six months to the end of January, Close Brothers expects adjusted operating profit to drop to £75 million, down from £94.4 million a year ago.

The Supreme Court’s verdict in April will be pivotal in determining the scale of the industry’s financial exposure, with billions potentially at stake.

Read more:
Close Brothers sets aside £165m amid car loan commission scandal